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FUN&BASICS / MADRID / SHOP

Client: FUN&BASICS
Year: 2010
Design: cesarheredia/matiasferanadez/paulheredia/alfonsomerry
Photography: nataliafigueroa

The fashion accessories company, FUN & BASICS, needed to change their store design and came to MERRY in search of a new concept. We started by eliminating two of the most traditional elements in a store, the window dressing and the advertising. Instead we turned the entire store into a neutral grey display by creating a central module of different heights with the checkout station at the centre and surrounding it with a flexible shelving system. In this way, we managed to make FUN & BASIC´s colourful product the protagonist.

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MERRY DESIGN STUDIO / CONDE DE XIQUENA 4 1ªD 28004 MADRID, SPAIN / TEL+34 914338833