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01

GOW / BRANDING

Client: gourmet on wheels
Year: 2010
Design: jorgesilleras/manuelgriñon/alfonsomerry
Photography: nataliafigueroa

Gourmet on wheels expanded its service from inside offices to take a leap outdoors, at Metro de Madrid. So to get straightforward and faster to the people who move in the subway, Merry initiated the proposal with a new total look. To make it easier for the people to know the name, the solution was to take the initials and call it Gow. Another challenge was to communicate so much information in a quite small exhibition space, the solution: to make an attractive and appealing purple spot. And thinking about how to reach the people in a visual way, Merry used the collage and illustration technique for the posters. Merry manage to gather the development of identity design, brand management, spatial image, communication elements and launch campaign in a healthy food trolley in Metro de Madrid.

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PROJECTS

BODEGAS TRADICIÓN WINE LABELS

Even though the name of the client is Tradition a renewal is always welcome. The change happened in the label but not in the value and respect to the oldest noble wine and brandy from Jerez, produced by Bodegas...

HOSS INTROPIA / CATALOGUE

Spring-Summer 07, Fall-Winter 07 and Spring-Summer 08 it is not necessary a catwalk of what we are talking about. Merry developed those three lookbooks plus the merchandising material and campaigns for the Spanish fashion...

PLATINUM / PACKAGING

A unique and exclusive bottle is what the client already has by the moment he purchase Platinum, a 50 years old brandy produced by Bodegas Tradición. Merry plunged into the design and production, to finally create...

SAVILLS CORPORATIVE SHORT FILM

Merry took Savills Spain up to the sky in a corporative short film shoot from the air. The locations selected were the most important towers rooftops of Madrid, which makes the video to have a compilation of magnanimous...

OLD WINES / LABELS

As part of a global change, Bodegas Tradicion wanted to consolidate its brand value through the label. This time, Merry assumed the change rescuing and highlighting the main elements that characterize the cellar, so the...

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